Pepsi | What will they do?
Pepsi created a new campaign to engage soccer fans. They´ve asked fans from all over the world "How do you imagine a commercial with the best players in the world?".
CLM/BBDO is the ad agency that created this open source campaing, which the by the time consumers describe their ideias the scenes are created on the screen and the result is a hilarious commercial.
Nike will allow swimmers to wear Speedo Suit
Nike sent a letter to swimmers allowing them to wear the Speedo LZR Racer Suit during the Olympics. The statement tells that wearing the Speedo brand during the competition will not be seen as a compromise to their contract with the world's biggest shoe and apparel company.
The main reason behind this decision it´s due to technologic advantage that those suits offer, before been aproved by FINA (The international swimming governing body) it was considered technological doping.
Many national teams changed their swimmers sponsors because of LZR superiority, but Adidas is insisting that its home country Germany, which it has a $6.2 million contract with through 2009, wear their swimsuit despite outspoken comments from the team and their desire to go Speedo.
After LZR suit, Speedo sales are up to 9.3 percent and Nike´s are down 7 percent.
Beijing 2008 and NBC
The NBC notified the details of its digital coverage for the Olympics in Beijing, which will include even a mobile site.
You can access through the portal http://mobile.nbcolympics.com via browser or by SMS with the text "OLYMPICS" for 5151. The user will receive the latest news, highlights, videos, galleries of photos.
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Chelsea and Disney will work together in partnership
Chelsea intend to became the world´s biggest club brand and to do so is teaming up with the world´s leading entertainment company, The Walt Disney Co.
Chelsea is committed to assisting and promoting all levels of soccer in the United States and youth soccer is a massive part of that. Disney is at the forefront of that movement in the US.on various levels.
Under the terms of the four-year agreement, Chelsea becomes the Official Professional Soccer Club of Disney’s Wide World of Sports and presenting sponsor of the Disney Soccer Showcase Series. As a result, Chelsea will be associated with the top youth soccer event destination, Disney's Wide World of Sports Complex, and the number one youth soccer event in the United States, Disney’s Soccer Showcase.
The announcement is the first stage in a possible broader partnership between the two companies. Further talks are planned to see how Chelsea can work with the various entertainment and media brands within Disney.
Read the full article here
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F1 teams agreed to create an association to safeguard their interest
All 10 F1 teams agreed to join this association, which will meet the sport´s governing body (FIA) and commercial rights holder to draw up a new framework. According to Sport Business the new association will work with FIA and F1 Management to agree upon regulations and commercial conditions.
A better bite makes a better athlete
Darren Rovel´s wrote about a product called Pure Power Edge, I´ve found it really interesting because it says that this mouth guard improve the bite and even increase athlete performance, do you believe that?
A Canadian dentist who invented the device, says that´s importat because strength and balance are weakened when a misaligned bite causes neck and muscle jaws to tighten.
Read the full post here
Sports Video will reach 10.9 billion streams and downloads in 2012
An article from emarketer says that sports sites in the US will more than double the number of videos streams and downloads, reaching 10.9 billion on 2012, up from 5.3 billion in 2007.
According to emarketer, other forms of online video are increasing faster - such as entertainment and music video, because they are user-generated content.
In contrast, the vast majority of online sports video content is made up of professional media. This suggests that sports fans go online to watch highlights of their favorite teams, not to view homemade clips of athletic exploits by average citizens. Also, emarketer estimates that 30% of US online video viewers watched sports clips and highlights on the Internet at least once per month.
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