SMB.

As I wrote on my last post, sports fans are a great mobile target and they are a far more engaged customers.

The NBA´s Salt Lake City based team, Utah Jazz, is offering fans a new kind of interaction called myJazzMobile, an interactive platform with mobile news, information and offers.

The main objective is to provide fans with a targeted and relevant mobile content. The team used a comprehensive solution for all types of content to improve the fans experience. The fans will be able to sign up for myJazz on the official team Web site.
All members will gain access to free real-time information, such as game alerts, stats, scores, team and player news. Yet they will get special offers such as discounted merchandise. This program will roll out as a text-messaging, with full mobile Web functionality.
During home games, Jazz fans will also be able to participate in a variety of contests and promotions. Also fans will be able to respond via text to trivia questions from arena video monitors.

Additional features, including in-game seat upgrades, special events and other promotions will be unveiled continually throughout the season.

Mobile subscribers are increasing every year in USA, it has increased 7,9% from 2007 to 2008. The mobile usage is so widespread in the US that almost every american could be a potencial audience for mobile marketers.

Yet sports fan are for more engaged in mobile campaigns and any other kind of interaction. According to the latests posts I wrote in July, about the three major sports brands mobile campaigns, sports sites video streamming and customers engagement, these fans represents the best audience for new approaches.

In 2007, Nielsen/NetRatings published a study showing that sports fans were predominantly male and tended to be more affluent, educated and technically savvy than the total population. These fans are willing to pay for premium content and merchandise and are accustomed to the presence of sponsors and advertisers around sports events.

According to eMarketer, mobile ad spending will reach $1.1 billion in 2009, up from $806 million this year and 40% growth in mobile ad spending next year will be majorly driven by sports fans.

The NBC notified the details of its digital coverage for the Olympics in Beijing, which will include even a mobile site.
You can access through the portal http://mobile.nbcolympics.com via browser or by SMS with the text "OLYMPICS" for 5151. The user will receive the latest news, highlights, videos, galleries of photos.
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