NBA will stream live games on the internet
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Advertising,
Sports Management,
Sports Marketing
According to Sport Business Journal, the National Basketball Association (NBA) has announce a a plan to stream live games to local markets on the internet.
Under the plans, the NBA will negotiate contracts for its member teams so they can stream live games to targeted local online audiences this autumn. In theory, Los Angeles residents would be able to watch games directly from LA Lakers web site. NBA will use geo-targeting to improve market segmentation.
It is still unclear whether the games will be streamed for free, with advertisements, or even on which sites they would be shown. The NBA is also dealing with rights issues and potential pushback from regional sports networks.
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