SMB.

Mobile subscribers are increasing every year in USA, it has increased 7,9% from 2007 to 2008. The mobile usage is so widespread in the US that almost every american could be a potencial audience for mobile marketers.

Yet sports fan are for more engaged in mobile campaigns and any other kind of interaction. According to the latests posts I wrote in July, about the three major sports brands mobile campaigns, sports sites video streamming and customers engagement, these fans represents the best audience for new approaches.

In 2007, Nielsen/NetRatings published a study showing that sports fans were predominantly male and tended to be more affluent, educated and technically savvy than the total population. These fans are willing to pay for premium content and merchandise and are accustomed to the presence of sponsors and advertisers around sports events.

According to eMarketer, mobile ad spending will reach $1.1 billion in 2009, up from $806 million this year and 40% growth in mobile ad spending next year will be majorly driven by sports fans.