Sports Video will reach 10.9 billion streams and downloads in 2012
Labels:
Internet,
Sports Management,
Sports Marketing
An article from emarketer says that sports sites in the US will more than double the number of videos streams and downloads, reaching 10.9 billion on 2012, up from 5.3 billion in 2007.
This greate increase represents a declining share of total TV streams and downloads. On the other hand it shows that online video is increasing and sport fans are migrating to internet. Friday, I wrote a post that sports sites revenues will reach $ 2.9 billion in 2012.
According to emarketer, other forms of online video are increasing faster - such as entertainment and music video, because they are user-generated content.
In contrast, the vast majority of online sports video content is made up of professional media. This suggests that sports fans go online to watch highlights of their favorite teams, not to view homemade clips of athletic exploits by average citizens. Also, emarketer estimates that 30% of US online video viewers watched sports clips and highlights on the Internet at least once per month.
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