Sports Sites Revenues
A new report from eMarketer shows that sports sites have the perfect ingredients to engage customers. According to Paul Vierna, senior analyst at eMarketer and author of the new report, theses sites have a built-in audience of passionate fans who are loyal to the teams they follow. This kind of consumers is always looking for fact, figures, statistics and trivia - and also share their knowledge and opinions with the others.
An interesting finding was that sports fan are willing to pay for premium content and merchandise, and are more used to the presence of sponsor and advertiser around a sports events.
eMarketer estimates that total revenues of US sports sites will reach $ 2.96 billion in 2012. The main reason will be largelly due to ad-supported content models, but revenues will also come from ticket sales, merchandise and memorabilia, partnerships, Website and production services that sports sites provide for third parties.
