Olympics will boost brand
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Lenovo, fourth largest PC manufacturer and the Olympic sponsor, has said that it´s marketing campaing will boost brand abroad.
Lenovo is the only Chinese company among the International Olympic Committee's 12 top-tier sponsors. The firm acquired IBM Corp's PC unit in 2005 and is hoping its link to the Games will help its efforts to become a global brand name.
Lenovo is planning Olympics-related television advertising campaigns in the United States, Australia and India and will be running Internet advertisements in Europe, according to Alice Li, the company's vice president for Olympic marketing.
IMG has agreed a deal with China's CCTV
Sport marketing company, IMG, agreed a 20-year deal with China´s television broadcast, CCTV, to develop and market new sports events.
According to WJG, the venture hopes to capitalize on the post-Olympics commercialization of sports in China and intend to develop sports across that country for broadcast on CCTV- whose daily audience of 680 million people.
Ted Forstmann, IMG's chairman and chief executive, said: "The fundamental purpose of the joint venture is to marry what CCTV does in China and what IMG does all over the world. "If we are successful [in China], there are going to be a whole lot of events that exist that do not exist today," he added.