Real Madrid launch Japanese mobile website

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Spanish soccer club, Real Madrid launch an official mobile website of the team in Japan.
Real Madrid Mobile will feature weekly club news, interviews, video footage of goals from the UEFA Champions League and text updates of schedules, scores and results for users in Japan.
The site will be available on Japan’s three major mobile phone carriers.
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Phelps boost brands

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The greatest Olympic athlete so far, Michael Phelps is lifting up sponsors brands.
Phelps, who already receives an estimated $5 million annually in endorsement deals - more than 10 times what most of the high-profile athletes in his sport make - is likely to see his net worth increase by tens of millions of dollars.
According to Joyce Julius & Associates, Phelps’ air time on US network NBC has been worth $3.6 million for Speedo alone. Also senior vice president for marketing and sales for Speedo, Stu Isaac, said: "Truly, we've been able to leverage his popularity with all of our accounts because he has transcended swimming. It's helping Speedo become cooler and addressing a younger market outside just that core competitive swimmer."
Speedo offered a $ 1 million bounty if Phelps, only 19 at the time, could equal Mark Spitz´s record of seven gold medals, but the offer still stands for Beijing 08.
Phelps other sponsors include Visa, AT&T, Kellogg's, Hilton and Omega watches.
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Nike swimmers covering up Speedo Logo

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During this Olympic game, Nike allowed swimmers to wear the Speedo LZR Racer suit, but at leats three non-Speedo athletes have covered up Speedo´s logo.
Eric Wright of Joyce Julius & Associates said that "Usuallly they were throwing a piece of black tape over the logo". A replay of NBC´s broadcast of the 4x100 meter relay, Speedo´s logo can´t be seen on the suits worn by Nike-sponsored athletes Cullen Jones or Jason Lezak.
According to Wright, Speedo has lost 30 seconds of exposure in both the men's and women's competitions from the cover ups. "Which comes to $750,000 of value if you're comparing it to ad buys," he said.



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