Pepsi | What will they do?
Pepsi created a new campaign to engage soccer fans. They´ve asked fans from all over the world "How do you imagine a commercial with the best players in the world?".
CLM/BBDO is the ad agency that created this open source campaing, which the by the time consumers describe their ideias the scenes are created on the screen and the result is a hilarious commercial.
Nike will allow swimmers to wear Speedo Suit
Nike sent a letter to swimmers allowing them to wear the Speedo LZR Racer Suit during the Olympics. The statement tells that wearing the Speedo brand during the competition will not be seen as a compromise to their contract with the world's biggest shoe and apparel company.
The main reason behind this decision it´s due to technologic advantage that those suits offer, before been aproved by FINA (The international swimming governing body) it was considered technological doping.
Many national teams changed their swimmers sponsors because of LZR superiority, but Adidas is insisting that its home country Germany, which it has a $6.2 million contract with through 2009, wear their swimsuit despite outspoken comments from the team and their desire to go Speedo.
After LZR suit, Speedo sales are up to 9.3 percent and Nike´s are down 7 percent.
Beijing 2008 and NBC
The NBC notified the details of its digital coverage for the Olympics in Beijing, which will include even a mobile site.
You can access through the portal http://mobile.nbcolympics.com via browser or by SMS with the text "OLYMPICS" for 5151. The user will receive the latest news, highlights, videos, galleries of photos.
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Chelsea and Disney will work together in partnership
Chelsea intend to became the world´s biggest club brand and to do so is teaming up with the world´s leading entertainment company, The Walt Disney Co.
Chelsea is committed to assisting and promoting all levels of soccer in the United States and youth soccer is a massive part of that. Disney is at the forefront of that movement in the US.on various levels.
Under the terms of the four-year agreement, Chelsea becomes the Official Professional Soccer Club of Disney’s Wide World of Sports and presenting sponsor of the Disney Soccer Showcase Series. As a result, Chelsea will be associated with the top youth soccer event destination, Disney's Wide World of Sports Complex, and the number one youth soccer event in the United States, Disney’s Soccer Showcase.
The announcement is the first stage in a possible broader partnership between the two companies. Further talks are planned to see how Chelsea can work with the various entertainment and media brands within Disney.
Read the full article here
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F1 teams agreed to create an association to safeguard their interest
All 10 F1 teams agreed to join this association, which will meet the sport´s governing body (FIA) and commercial rights holder to draw up a new framework. According to Sport Business the new association will work with FIA and F1 Management to agree upon regulations and commercial conditions.
A better bite makes a better athlete
Darren Rovel´s wrote about a product called Pure Power Edge, I´ve found it really interesting because it says that this mouth guard improve the bite and even increase athlete performance, do you believe that?
A Canadian dentist who invented the device, says that´s importat because strength and balance are weakened when a misaligned bite causes neck and muscle jaws to tighten.
Read the full post here
Sports Video will reach 10.9 billion streams and downloads in 2012
An article from emarketer says that sports sites in the US will more than double the number of videos streams and downloads, reaching 10.9 billion on 2012, up from 5.3 billion in 2007.
According to emarketer, other forms of online video are increasing faster - such as entertainment and music video, because they are user-generated content.
In contrast, the vast majority of online sports video content is made up of professional media. This suggests that sports fans go online to watch highlights of their favorite teams, not to view homemade clips of athletic exploits by average citizens. Also, emarketer estimates that 30% of US online video viewers watched sports clips and highlights on the Internet at least once per month.
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STATS LLC agree joint venture with Sportz Interactive
Sports information provider, STATS LLC has agreed a joint venture with Mumbai-based interactive media and digital sports content provider, Sportz Interactive, to form STATS Middle East.
The company will create, distribute and deliver worldwide sports content and data using innovative methods and platforms to enhance the digital sports media experience. STATS Middle East will bring a richer and wider array of dynamic sports content to the region.
STATS Middle East is the latest in a string of strategic initiatives by STATS to extend its worldwide sports coverage. Last August, STATS announced the formation of STATS Europe. The company also holds major market positions through affiliates in India, China and Japan.
Bear Stearns Still In It
Although the Bear Stearns still doesn't live in many places these days, it does live on the lacrosse field, where the Bear team is the defending champions in the Gotham Lacrosse League, an intramural league made up of Wall Street types.
Check out this video from Darrel Rovell.
Professional sports Advertising
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Are professional sports a good place to put your ad dollars, at least during winter? Depends. f your company sells beer, office supplies or insurance, the answer is a resounding yes. Cars or airline service? Sure, but your money is just as well spent elsewhere. And if your business is fast food or credit cards, forget it--unless you're AMEX.
That´s the conclusion of a Forbes analysis of a study by Ithink. The study measured the effectiveness of advertising and sponsorships for the just completed NBA and NHL seasons.
The company decided to investigate, looking at 36 major sports advertisers across 11 product categories and measuring the degree of "lift" each got from its sports advertising and sponsorship programs. It asked 3,500 sports fans whether they found a brand distinctive, whether they felt loyal toward it and, most important, what percentage of their recent purchases in a given product category came from that brand. The more sports fans were pulled to a product over non-fans, the higher the product scored as a good match for sports advertising.
The study was confined to the core demographics in both groups (fans and non-fans), dominated by the 25- to -54-year-old educated consumer. It also found that promoting through the NBA, with its larger audience and frequent stops in play that advertisers love, brings about 3.5 times more recognition and loyalty than promoting through the NHL.
A company that wasn´t at top 10 but looks promising: Kia, the small Korean auto company that is the NBA's official automotive partner. With 12% growth in unit sales during the first quarter of 2008, Kia stands as the world's fastest-growing car company.
Here you can find top 10 most effective sports advertisers
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Baseball Top Salaries
The Top ten ball players are:
C- Jorge Posada 13.1 Million New York Yankees
1B- Jason Giambi 23.4 million New York Yankees
2B- Jeff Kent 9 million Los Angeles Dodgers
SS- Derek Jeter 21.6 Million Dollars New York Yankees
3B- Alex Rodriguez 28 Million Dollars New York Yankees
LF- Manny Ramirez 18.9 Million Dollars Boston Red Sox
CF- Carlos Beltran 18.6 Million Dollars New York Mets
RF- Bobby Abreau 16 Million Dollars New York Yankees
DH- Jim Thome 15.7 Million Dollars Chicago White Sox
SP- Johan Santana 17 Million Dollars New York Mets
RP- Mariano Rivera 15 million Dollars New York Yankees
Collectively these players have averaged 82 hits, 13 Home Runs, and 50 RBI’s.
That means Baseball fans are paying around 1 Million dollars for each hit, 6.3 Million dollars per Home Run, and 16 million dollars per RBI on averageSphere: Related Content
NBA Rookies and their Shoe Contracts
The NBA Draft was three weeks ago and two player still without a shoe contract, they are Derrick Rose and Michael Beasley. During the summer league games, Rose wore Nike and Adidas. Beasley wore Jordans. But noe of the bands have confirmed that either of them have signed. According to Darren Rovell, Rose has an offer of $ 1 million a year and around $ 650,000 a year for Beasley.
Does Basketball Still a Great Business?
Even with all scandals that make many fans think that NBA was in big trouble, a recent article from Forbes shows a different story. According to their numbers, the value of the typical NBA franchise rose 6% this year, to $372 million, as the Knicks became the first basketball team worth $600 million. NBA teams posted an average profit (in the sense of earnings before interest, taxes, depreciation and amortization) of $9.8 million, on revenues of $119 million. This is the highest income since Forbes began tracking basketball team finances 10 years ago. This great financial success it's due to steady increase in ticket sales, bigger TV deals and collective bargaining agreement that tightly controls spending on players. Gate receipts, also known as ticket sales, rose 6% last season to $1.2 billion. They represent the NBA's largest revenue stream (33%); national broadcast are next up at $ 1 billion or 28%. Last season the league set an attendance record with 21.8 million fans. In addition, two weeks after the Finals, the NBA and ESPN, ABC and TNT announce an eight-year, $ 7.4 billion extension to the agreement set to expire after the 2007-2008 season. It was a record, representing a 21% monetary increase over the current contract. Another increase in NBA's revenues will come from their two new system for salary cap, the escrow tax and luxury tax. The escrow tax is designed so that teams only spend 57% of league-wide revenues on player salaries. Last season, players contributed 9%, or $177 million, of their $2 billion salary haul to an escrow account. That money is split between owners and players, so total player salaries and benefits are reduced to 57% of league-wide revenue. Last season, owners divvied up $155 million of the escrow account, while $22 million went back to the players. The luxury tax threshold is proving to be much more important than the salary cap number, as teams are loathe to pay the tax. Teams must pay one dollar in tax for every dollar they spend on players over a certain threshold--last season, it was $65.4 million. The tax is a double-whammy in that tax-paying teams are ineligible to receive distributions from the tax revenues collected. Five teams paid the tax last year, with the Knicks leading the way with a $45 million tax bill. The other four taxpaying teams chipped in $10 million.
Nike will drop Hyperdunk ads
Nike will drop three Hyperdunk ads from its basketball campaign that critics said it's homophobic. These ads evoke a 1992 rap song ("Punks jump up") with anti-gay lyrics. Nike states that is "strongly opposed to discrimination of any kind and has a long history of supporting athletes regardless of their sexual orientation. The advertisement in question is based purely upon a common insight from within the game of basketball - the athletic feat of dunking on the opposition, and is not intended to be offensive. However, after listening to concerns expressed around specific executions, we have decided to drop them from the campaign to underline our ongoing commitment to supporting diversity in sport and the workplace. Nike has a strong record of support for diversity and is proud to have been honored with a 100 percent score over several consecutive years in the Human Rights Campaign Foundation¹s Corporate Equality Index." Well, I think there's a little misunderstanding here, because Nike (a Giant in this biz) wouldn't waste money with homophobic ads, what do you think?
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Sports Sites Revenues
A new report from eMarketer shows that sports sites have the perfect ingredients to engage customers. According to Paul Vierna, senior analyst at eMarketer and author of the new report, theses sites have a built-in audience of passionate fans who are loyal to the teams they follow. This kind of consumers is always looking for fact, figures, statistics and trivia - and also share their knowledge and opinions with the others.
An interesting finding was that sports fan are willing to pay for premium content and merchandise, and are more used to the presence of sponsor and advertiser around a sports events.
eMarketer estimates that total revenues of US sports sites will reach $ 2.96 billion in 2012. The main reason will be largelly due to ad-supported content models, but revenues will also come from ticket sales, merchandise and memorabilia, partnerships, Website and production services that sports sites provide for third parties.
Nike, Adidas and Puma goes mobile
The Hyperfactory and McCann Erickson launched a mobile campaing to promote a new soccer shoe from Nike.
According to RCR Wireless, mobile advertising seems to be a good fit for athletic shoes.
The interactive campaing was launched in Hong Kong last month and was based 3-D images placed in its retail stores, subway stations and other high-traffic areas. A downloadble application allow users to point a camera to a T90 shoe and soccer ball as well as a location-specific code. Soccer fans were encouraged to interact and start a mobile scarvenger hunt.
Adidas and Puma also used launched innovative campaings. During Euro 2008, Puma offered team ringtones and chants that could be programmed to sound whenever the team scored, and provided free conference-calling for like-minded fans to discuss the action. As part of "Basketball is a Brotherhood" campaign, Adidas enticed mobile users to send a text message to receive recorded voice calls from the NBA stars.
Although mobile campaings are very atractive to young people, one thing must said! They must be planned as a hub (channel integrator) for other kinds of media to increase the interaction, brand awareness and creates value added experiences.
Welcome
Dear readers,
This is my first post. I intend to write about sport bizz, showing every aspect related to sports management.
I hope this will help everyone in this industry and improve our knowledge.
In a few days you´ll be reading a post about greatest brands and some interesting news.
Best Regards,