NBA and Harlem Globetrotters in All Star Game '09
Labels:
Basketball,
Branding,
Sports Management,
Sports Marketing
National Basketball Association and Harlem Globetrotters agreedd strategic partnership that will give fans worldwide access to high-quality basketball entertainment.
They will work together to plan and promote the Globetrotters' international slate of games and events. The partnership will début in February during the All Star Game 2009, the NBA's global showcase.
This past off season the NBA hosted more than 135 international events in 93 cities in 25 countries.
Red Bull buy back STR F1
Labels:
F1,
Sports Management
The energy drink company anounced that have taken back Toro Rosso Formula One team.
In statement to the press, Red Bull said they had re-acquired co-owner Gerhard Berger's 50 percent holding "subject to approval by competition authorities"
Austrian Berger, a former Ferrari and McLaren driver with 10 Formula One wins to his credit, had controlled Toro Rosso jointly with Red Bull's billionaire founder and compatriot Dietrich Mateschitz since 2006. Mateschitz, who already owned the Red Bull Racing F1 team, bought the struggling Italy-based Minardi outfit at the end of 2005 and renamed it. Toro Rosso means Red Bull in Italian.
"Red Bull will now run Toro Rosso alone...as well as remaining a partner of Berger Logistik," said Mateschitz, referring to Berger's family-owned haulage firm which is half-owned by Mateschitz's company.
Toro Rosso's future had been in doubt, with Mateschitz saying in March that Red Bull wanted to sell their stake before 2010 when the current regulations require all teams to build and design their own cars.
In statement to the press, Red Bull said they had re-acquired co-owner Gerhard Berger's 50 percent holding "subject to approval by competition authorities"
Austrian Berger, a former Ferrari and McLaren driver with 10 Formula One wins to his credit, had controlled Toro Rosso jointly with Red Bull's billionaire founder and compatriot Dietrich Mateschitz since 2006. Mateschitz, who already owned the Red Bull Racing F1 team, bought the struggling Italy-based Minardi outfit at the end of 2005 and renamed it. Toro Rosso means Red Bull in Italian.
"Red Bull will now run Toro Rosso alone...as well as remaining a partner of Berger Logistik," said Mateschitz, referring to Berger's family-owned haulage firm which is half-owned by Mateschitz's company.
Toro Rosso's future had been in doubt, with Mateschitz saying in March that Red Bull wanted to sell their stake before 2010 when the current regulations require all teams to build and design their own cars.
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