SMB.

Sport marketing company, IMG, agreed a 20-year deal with China´s television broadcast, CCTV, to develop and market new sports events.
According to WJG, the venture hopes to capitalize on the post-Olympics commercialization of sports in China and intend to develop sports across that country for broadcast on CCTV- whose daily audience of 680 million people.
Ted Forstmann, IMG's chairman and chief executive, said: "The fundamental purpose of the joint venture is to marry what CCTV does in China and what IMG does all over the world. "If we are successful [in China], there are going to be a whole lot of events that exist that do not exist today," he added.