Pepsi | What will they do?
Labels:
Advertising,
Sports Marketing
Pepsi created a new campaign to engage soccer fans. They´ve asked fans from all over the world "How do you imagine a commercial with the best players in the world?".
CLM/BBDO is the ad agency that created this open source campaing, which the by the time consumers describe their ideias the scenes are created on the screen and the result is a hilarious commercial.
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